The only Nordic company to combine first-hand Japanese market expertise and customer insights.

We help you to understand and adapt to the fast-paced market in Japan.

Our mission is to be your go-to strategic partner in Japan.

Japan is the third largest economy in the world – you want to have it on the map when you are looking for opportunities to grow your business globally. It is a market also a that requires a high degree of product and service adaptation. 

Do you want to learn more about how to mitigate risks and improve your opportunities to succeed? We look forward to making new friends and building new partnerships!

Get in touch to learn more about how we can grow your business together.

We turn customer insights into actions

We take a hands-on approach to support our partners with their business goals by combining service design and strategic business expertise. This means we deliver actionable recommendations that inform, inspire and guide decision-making.

We bring Japanese competence to your reach

Our team spans Helsinki, Tokyo, Kyoto and Kobe. We hand-pick a team for you, so whether you need designers, engineers, business experts or human scientists, we provide a tailored team that works for one common goal.

Nordic at heart – with a global mindset

Coming from the happiest country in the world – we believe in cooperation, openness and honesty. We approach the world with this Nordic attitude, and we strive for measurable impact, long-term business goals and sustainable change.

We turn customer insights into actions

We take a hands-on approach to support our partners with their business goals by combining service design and strategic business expertise. This means we deliver actionable recommendations that inform, inspire and guide decision-making.

Get in touch to learn more about how we can grow your business as your go-to strategic partner in Asia together!

We bring European and Asian competence to your reach

Our team spans Finland, Japan, China and Singapore. We hand-pick a team for you, so whether you need designers, engineers, business experts or human scientists, we provide a tailored team that works for one common goal.

Nordic at heart – with a global mindset

Coming from the happiest country in the world – we believe in cooperation, openness and honesty. We approach the world with this Nordic attitude, and we strive for measurable impact, long-term business goals and sustainable change.

How can we help you?

First steps – Market entry

You want to expand your international business and have recognized that Japan holds a great potential for you. Let’s get it right from the get-go!

Something we can help you with:

  • Market research
  • Cultural and behavioural insights
  • Opportunity mapping
  • Go-to market strategy

What questions can we help you to answer?

  • What is the our market potential in Japan?
  • Who will we compete against there?
  • How do they market and deliver their products?
  • How can we stand out from them?
  • What might impact our market entry?

Business Adaptation

You’re new in Japan, or operated there for some time already. However there’s still something standing in between you and the ultimate success.

Something we can help you with:

  • User behaviour insights
  • Value proposition creation
  • Service design
  • Communication strategy

What questions can we help you to answer?

  • How do our customers behave?
  • How can we make our services culturally relevant?
  • What possible bottlenecks we should solve or avoid?
  • How can we reach our customers?

Foresight

You want to reconsider your value proposition and future strategy in Japanese market? To do so you should better understand what’s bubbling under.

Something we can help you with:

  • Trendspotting
  • Weak signals scanning
  • Scenario building
  • Strategic foresight

What questions can we help you to answer?

  • Where to is the Japanese market developing?
  • What kind of shifts take place in the Japanese society?
  • What kind of opportunities might emerge in the Japanese market in the future?

Blog

Five tips on how to manage remote design research in Japan

Five tips on how to manage remote design research in Japan

2 min read Let’s start with the obvious. Due to the travel restrictions, we haven’t been able to travel to Japan as we used to. Under the influence of COVID-19 companies have been forced to search for new ways to work, and we’re no exception. Now we’ve had one full...

Welcome to read insights and thoughts on the Japanese market

Welcome to read insights and thoughts on the Japanese market

1 min read Hi there! Welcome to our new blog – thought we would give you a brief introduction to what it is all about. First of all, This blog offers insights and opinions to the Japanese market from Shop employees and our partners. We hope to keep our posts...

Contact

Ilari Laitinen
ライチネン・イラリ

Founder, CEO
MA, IDBM

ilari@shopconsulting.fi
+358 40 7780 189

Global business inquiries and partnerships.

Jaakko Kalsi
カルシ・ヤーッコ

Founder, Head of Insights
MA, IDBM

jaakko@shopconsulting.fi
+358 40 6212 727

Yifan Zhang

Yifan Zhang
一帆 张

Strategist, Head of Expansion China
MA, CoID

yifan@shopconsulting.fi

Riku Nagasaki
長崎 陸

Representative in Japan
kaimen LLC

nagasaki@shopconsulting.fi

Tomohiro Morie
森江 朝広

Representative in Japan
AKIND Inc.

info@akind.jp

Business inquiries and
partnerships in Japan.

Tasuku Iwano
岩野 翼

Representative in Japan
AKIND Inc.

Interested in col­lab­o­rating?

Drop us a line – we’d love to see how we can help!

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