6 min read A silver lining in the COVID-19 pandemic: people have found the great outdoors. In Japan, COVID-19 boosted an outdoor trend and in 2020 the Japanese outdoor gear market size reached an overwhelming 4.45 billion USD. The market has its particularities and is...
7 min read Japanese spa culture is in decline but in the last few years, the sauna market has become piping hot. What is left of the Finnish cultural heritage after the Japanese make-over? Our co-founder Jaakko shares his insights into the hottest trend in Japan....
2 min read Let’s start with the obvious. Due to the travel restrictions, we haven’t been able to travel to Japan as we used to. Under the influence of COVID-19 companies have been forced to search for new ways to work, and we’re no exception. Now we’ve had one full...
